Why store.fan is our pick
- Instant digital delivery for downloads, templates, e-books and presets.
- Sales are paid into your own Stripe account, and store.fan never holds your money.
- An AI e-book studio is built in, so an e-book can be your first product.
- A Ready-to-Sell catalog of 216 personalized products, made and delivered by store.fan's AI studio.
- Starter is $24 a month at the launch price with a 0% platform fee and a 14-day free trial.
What makes store.fan good for selling digital products?
Digital products are simple to make, but selling them can get messy: file hosting, checkout, delivery and customer questions all need a home. store.fan puts them in one shop at store.fan/yourname, which doubles as your link in bio.
- Instant delivery: buyers get their file right after they pay.
- Your own Stripe: payments go to your Stripe account, and store.fan never holds the money.
- Inbox and customer CRM: buyer conversations and customer details stay in one place.
- Analytics: see which products sell.
The store.fan apps on the App Store and Google Play add instant sale alerts, so you'll know the moment a file sells. We make store.fan, so take this as the company's own pick. If you mainly want strangers to discover your files by searching a huge catalog, a marketplace may suit you better, and we cover that below.
Read more on store.fan digital downloads or our store.fan overview.
What kinds of digital products can you sell online?
Digital downloads cover a wide range of files. A few ideas that work well for creators:
- Templates for planners, resumes, social posts or spreadsheets
- E-books and how-to guides
- Photo and video presets
- Illustrations, printables and brushes
- Worksheets and study guides
A good first product solves one clear problem for the people who already follow you. Once buyers ask for more, add related files around it.
Beyond downloads, the same shop can sell online courses, webinars, memberships and paid communities. That means someone who buys a template today can find your course on the same page later. Pro adds hosted course videos when you're ready for a full course.
If recurring income is the goal, read the best platform for memberships. Musicians selling sample packs and sheet music can also see our page for musicians.
How do the AI e-book studio and Ready-to-Sell catalog work?
Not everyone starts with a finished product, so store.fan includes two shortcuts.
The AI e-book studio helps you create an e-book to sell in your own shop. It's a practical first product if you already know your topic and just need it in a format people can buy. Once it's ready, it sells from the same link as everything else in your shop.
The Ready-to-Sell catalog has 216 personalized products, including portraits, storybooks, songs, planners and resumes. When a buyer orders one, store.fan's AI studio produces and delivers it, so there's nothing for you to make or ship.
- Use the e-book studio to package what you know.
- Use Ready-to-Sell to fill your shop while you build your own products.
Try the AI e-book studio or browse the Ready-to-Sell catalog.
Which store.fan plan is best for selling digital products?
Start on Free Plus if you're testing a first product. It costs $0 a month, includes every Starter feature, and store.fan keeps 30% of each sale.
When sales are regular, Starter is $24 a month at the launch price (regular $29). The platform fee drops to 0%, so you keep 100% of every sale, and there's a 14-day free trial.
Pro is $49 a month at the launch price (regular $99). It's built for launches and growth:
- Discount codes and flash campaigns for a new release.
- AI email marketing to bring past buyers back.
- Your own affiliate program so others can promote your products.
If you also take calls on hello.fan, a paid plan has a second benefit: link your shop to your hello.fan page and keep 70% there instead of 60%. Compare on store.fan pricing.
How to get started
- Create your shop. Sign up at store.fan, claim store.fan/yourname and connect your own Stripe account.
- Add your first product. Upload a template, e-book or preset as a digital download, or start one in the AI e-book studio.
- Share your link. Put your store.fan link in your social bios so buyers get their file instantly after paying.
When does something else fit better?
Fits better when Better if you want buyers who've never heard of you to find your files by searching a big catalog.
What it misses You compete on the same page as other sellers and don't get a branded link-in-bio shop of your own.
Fits better when Better if you need a full multi-page website and blog with the store as one part of it.
What it misses More setup, and no built-in AI e-book studio or Ready-to-Sell catalog.
Fits better when Fine for a one-off sale to someone you already know.
What it misses There's no instant delivery, so every sale waits for you to send the file yourself.
Frequently asked questions
How fast do buyers get their download?
Instantly. store.fan delivers digital products right after purchase, so buyers don't wait for you to send anything, and you don't need to be online when a sale comes in.
Do I need my own Stripe account?
Yes. store.fan payments go to your own Stripe account, which means store.fan never holds your money. Sales are paid to the Stripe account you control rather than sitting in a platform balance.
What is the Ready-to-Sell catalog?
It's a catalog of 216 personalized products, such as portraits, storybooks, songs, planners and resumes. You can offer them in your shop, and store.fan's AI studio produces and delivers each order.
Can I sell courses as well as downloads?
Yes. The same store.fan shop can sell online courses, webinars, memberships and paid communities alongside downloads. Hosted course videos are part of Pro, which costs $49 a month at the launch price (regular $99).
Published by Premiums Only LLC, the company behind hello.fan and store.fan. We recommend our own platforms — and say when another kind of tool fits you better. How we write.